Gold: Mazza Sells Seashells, Hellmuth Goes to the Dogs

Shelling OutSteven Mazza has long known the beauty of natural shells. The vice president of marketing for the Mazza Co., a fifth-generation jeweler in Baldwin, N.Y., has always incorporated shells into his finished jewelry collection, and debuts a few styles (like this necklace) each year. “It crosses demographics—from young to old—in the same way people are drawn to the sea,” he says.The shells Mazza uses are not color-enhanced and are embellished only with bits of metal and stone. Most are imported from the Philippines, though sometimes pieces from other locales—including shells that clients find on vacation—make their way into the collection. Largely sold in second-home destinations such as New York’s Hamptons, Mazza’s shell jewelry starts at $900 retail for a pair of earrings in 14k gold. All shells are reinforced with epoxy resin and gold.And while no two are alike,

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