Gold is on the Rise

High gold price? What high gold price? Most jewelers polled by JCK in a nationwide survey say the price of gold—the highest in 25 years—has had little effect on their jewelry sales in the past 12 months. Some even turned it into a marketing tool to sell gold jewelry. Of course, not everyone’s sales were unscathed, and gold’s high price has had some impact on jewelers’ operations. Still, statistics show that 2005 was a year of strong sales of gold jewelry in the U.S. market. Here’s what U.S. jewelers told JCK about gold’s price and its effects. GOLD’S PRICE TODAY The daily spot price of gold—which is based on investors, consumer and industrial demand, and response to economic or political turbulence—reached $580 per ounce in January, its highest since 1980 (when it topped $800), before slipping to the mid-$500s. Yet most jewelers (58.5 percent) polled by JCK sa

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