Gold: H.Stern’s Copernicus Collection, World Gold Council’s Wedding Campaign

Saying ‘I Do’ to GoldA new bridal campaign called “Gold Makes It a Marriage” from the World Gold Council puts karat gold wedding bands in the spotlight as the ultimate symbol of commitment. “Long after the cake has been eaten, the ‘I do’s’ are said and done, and the details begin to fade, it is the gold marriage rings that will remain with you as the ultimate ­symbol of love,” says David Lamb, managing director of jewelry for the WGC.The campaign—which features couture bridal designer Amsale Aberra as its high-profile face—takes a multichannel approach to consumers through targeted print and online advertisements and social media. On the WGC’s Facebook page, couples can explore a virtual ring gallery, along with a “Make It a Match” application, which analyzes a couple’s individual Facebook profiles, posts, and interests to identify what they have in common.

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