Charm SchoolWhen clients began asking Debbie Yeager to carry Heather B. Moore jewelry, the co-owner of 64-year-old Yeager Jewelers in Westlake, Ohio, knew it was time to get the line into her store.“There is a whole audience—some who are my customers and some I’d like to make my customers—who love Heather Moore designs,” says Yeager, who initially had reservations about the cost of the personalized charms and pendants. (In 14k gold, open disc charms start at $500.) But after seeing clients on Facebook mention their Moore gold jewelry, she realized that was less of an issue when customers could see the value of immortalizing “personal history on jewelry,” she says.In early May, Yeager planned a two-day trunk show featuring a Friday cocktail reception and a full Saturday of sales. Moore—who is based in Cleveland, just 30 minutes from Yeager’s store—brought about 500 pie