Gold Crush

The cost of the gleaming yellow metal may be at all-time highs, but jewelers who can stifle their own sticker shock and sell the aesthetic appeal of gold jewelry can turn a tire kicker into a collector.In the fourth quarter of 2010, a couple in their mid-60s came to K. Jon’s Fine ­Jewelers in Atascadero, Calif., to replace a broken money clip—a 30-year-old piece of substantial weight rendered in 14k gold. “I knew the couple was not current on the gold price, so I said, ‘Let me just calculate the cost to make it,’?” recalls owner Stan Sherwin. The price of the gold sheet alone was $1,500. When factoring in labor costs to replicate the cobblestone-textured surface, set with a U.S.-issued $10 gold bullion coin, the final bill totaled $3,000. Anxious about the price, the jeweler was eager to suggest alternative options so as not to lose the sale. So when the couple agreed to the

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out