Gold: Bethesda’s Amethyst Opens the Trunk for Jeweler Alberto Parada

When Amy Hugo started selling Alberto Parada's minimalist 18k gold jewels in May, she planned a trunk show for June, shortly after returning from JCK Las Vegas. "I like to make a big to-do about welcoming designers to the store," says the owner of the 3-year-old, 700-square-foot Amethyst jewelry boutique in Bethesda, Md. Typically, she hosts trunk shows for new designers within a month or two of receiving their merchandise.Because June is a slow sales month for the shop, Hugo, with the help of three full-time salespeople, had ample time to familiarize clients with Parada, who was present for t

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