Gold: Bethesda’s Amethyst Opens the Trunk for Jeweler Alberto Parada



When Amy Hugo started selling Alberto Parada's minimalist 18k gold jewels in May, she planned a trunk show for June, shortly after returning from JCK Las Vegas. "I like to make a big to-do about welcoming designers to the store," says the owner of the 3-year-old, 700-square-foot Amethyst jewelry boutique in Bethesda, Md. Typically, she hosts trunk shows for new designers within a month or two of receiving their merchandise.Because June is a slow sales month for the shop, Hugo, with the help of three full-time salespeople, had ample time to familiarize clients with Parada, who was present for t
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out