Gold: Behind the LoveGold Jewelry Campaign



LoveGold RushIf you’ve noticed a steady stream of gorgeous gold jewels flooding social media, you’ve likely (perhaps unwittingly) discovered LoveGold, a consumer-­facing initiative from the World Gold Council.LoveGold.com is spearheaded by Sally Morrison, WGC’s managing director, jewelry. The site is designed “to talk to consumers about gold category directly,” she says. “The LoveGold brand is a showcase of beautiful jewelry from big brands to almost unknown designers who are interested in high-­quality craftsmanship. LoveGold is a destination to have a conversation about those beautiful things.”The website officially debuted at the end of March. In May, LoveGold live-streamed a broadcast of former French Vogue editrix Carine Roitfeld participating in a gold fashion show for the 2013 amfAR gala at the Cannes Film Festival. Supermodel Karlie Kloss also walked the runway in
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out