Gold: Behind the LoveGold Jewelry Campaign

LoveGold RushIf you’ve noticed a steady stream of gorgeous gold jewels flooding social media, you’ve likely (perhaps unwittingly) discovered LoveGold, a consumer-­facing initiative from the World Gold is spearheaded by Sally Morrison, WGC’s managing director, jewelry. The site is designed “to talk to consumers about gold category directly,” she says. “The LoveGold brand is a showcase of beautiful jewelry from big brands to almost unknown designers who are interested in high-­quality craftsmanship. LoveGold is a destination to have a conversation about those beautiful things.”The website officially debuted at the end of March. In May, LoveGold live-streamed a broadcast of former French Vogue editrix Carine Roitfeld participating in a gold fashion show for the 2013 amfAR gala at the Cannes Film Festival. Supermodel Karlie Kloss also walked the runway in

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