Go Viral!

You may have seen the YouTube commercial (www.youtube.com/watch?v=vnOyMSEWNTs) or heard about it on CNN. Production company Rhett and Link, of Raleigh, N.C., decided to create a parody that would not only bewilder people, but would make creatives in advertising agencies jump at the opportunity to wear a Red House T-shirt. Why? Three reasons: It's irreverent. It plays off the stereotype of people in North Carolina. The commercial sings, “Where black people and white people buy furniture.” And “Can't we all just get along?” It's so politically incorrect that it gets forwarded along at a record pace. Over 1.7 million views on YouTube and rising. It's kitschy. White couches, plastic covers on mattresses that crackle when jumped on, boxes in corners of the showroom. Nobody is yelling into a microphone about whole showrooms of merchandise on sale!! It's re

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