Go Green: How Jewelry Makers Are Reducing Their Environmental Impact

Behold the mighty power of the phrase “carbon footprint.”Prior to Al Gore rolling out An Inconvenient Truth in 2006, it's a fair bet that the majority of people had never heard the phrase or given it much thought. Since then it's become a convenient buzzword, has garnered a lot of interest in the media and among the general public, and has in many cases become a potent marketing tool that can enhance a company's image. But what does it actually mean?The term is an offshoot from the broader “ecological footprint,” a measure of man's impact on the environment. It was coined in 1995 by Mathis Wackernagel, a sustainability expert and the executive director of the Global Footprint Network. In the 2007 paper “A Definition of 'Carbon Footprint,'” authors Thomas Wiedmann and Jan Minx of Integrated Sustainability Analysis UK Research & Consulting (isa-research.com.uk) note that

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