Give Back With a Holiday Campaign

The holiday season is a good time for a community campaign. It demonstrates your awareness of what's going on in the lives of your clients and your commitment to improving them. It also allows you to emphasize the personal connection the community has with your store. Following are some key pointers for a successful campaign. Plan a strategy. You need a well-thought-out plan of action. First set goals, and then list what must happen every week to meet each objective. Motivate your staff with a challenge, but think realistically. Depending on the size of your communities and stores, you may want more than one initiative. We suggest rolling out a plan Thanksgiving week. With too much lead time, associates and community members can forget. Communication is essential. Display a goal chart in your store so associates and customers see your progress. Making

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