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While some jewelry companies assert that they can’t be everything to everybody, New York City manufacturer Frederick Goldman Inc. challenges jewelers to find a consumer it can’t serve. Incorporating four major subsidiaries serving four different markets, Frederick Goldman is not only one of the biggest ring manufacturers in the country, but also one of the most diverse. From price-point to designer, from fancy to funky, designs are offered with a buffet of targeted and intimately researched marketing materials for consumers. “We are pro-retailer,” says Michael O’Connor, director of corporate marketing. “We give them all the tools they need to sell our products, then build relationships with them to know their needs.” These tools, which include professionally printed materials and an on-line computer system that manages retailer stock balancing, help the company make jew
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