Getting RealReal With Michael Groffenberger



The two fastest-growing categories on The RealReal, the popular online retailer of secondhand designer fashion, are preowned fine jewelry and luxury watches. The categories sell so solidly on the site, which was founded in 2011 by tech industry veteran Julie Wainwright, that the company recently opened six brick-and-mortar “valuation offices” across the United States (the latest, in Washington, D.C., bowed in April). The offices—also located in San Francisco, Chicago, New York City, Los Angeles, and ­Dallas—facilitate face-to-face experiences between consignors and gemologists and watch and jewelry experts. Michael Groffenberger, managing director of luxury consignment offices for The RealReal, says the idea for the valuation centers arose when “we realized we can create a great market­place online, but we also needed to recognize that customers and consignors want to meet wi
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