Get Smart: The Smart Jewelry Marketplace Gears Up

The smart jewelry revolution is coming. But can device manufacturers transform geek to chic?Remember when nobody thought a phone could be a fashion statement? Sure, having a BlackBerry showed your boss you were always available, or a Bluetooth headset meant you’d be ready for a crucial call. But no one would mistake these devices for items of adornment.Fast-forward to today, when the hottest accessory is Apple’s gold-tone iPhone 5S, and you realize how far we’ve come. “Non-interactive jewelry currently communicates social status, style, and personality for its wearer, but increasingly it is high-end electronic products such as the iPhone that are communicating the same thing,” says Sense6 Design CEO Jeff Axup, an expert who wrote his doctoral thesis on wearable technology.Many industry watchers now say jewelry is the next frontier for smart devices, and paint a picture of a not

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