George Walton’s Gold & Diamond Co.

After living and working on both coasts, George Walton has struck gold in Alaska. Walton is the owner of George Walton’s Gold & Diamond Co., a successful jewelry store based in Anchorage. Founded in 1977, the guild retailer specializes in exclusive diamond jewelry, designer goods, and custom pieces. It has a master jeweler on staff and is known for superior customer service. In an exclusive interview with JCK, Walton discusses the challenges of operating in Alaska, as well as some of its successful strategies. 1 What’s most challenging about running a jewelry business out-side the lower 48 states? One major challenge is dealing with the time zones. We’re four hours behind New York, so at 1 pm our time, New York is shutting down. We have to be prepared to do things earlier and set up ways to dealwith it. For instance, our cutoff for Federal Express is noon. Also, we’re landl

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