Geneva’s Luxury Watch Fairs Enjoy Record Sales

About a dozen luxury watch shows, presentations, and exhibitions were held April 3–9 in Geneva. A center for fine watchmaking since the 1700s, the city more recently has become an important annual stage for new creations and innovations in Swiss hautehorlogerie, especially by smaller watchmakers. The best known and oldest is the Salon International de la Haute Horlogerie, which launched in 1990. It stars 16 of the world’s top luxury brands, and its importance to Swiss watchmaking was underscored at this year’s opening by the presence of several top regional and federal government officials as well as the chairman of the Swiss Watchmaking Federation. But SIHH’s growing importance has in recent years generated additional events in Geneva by other watchmakers, which are held simultaneously with SIHH to capitalize on its press attention and foreign retail visitors. That was noted b
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