Geneva Watch Events Are Mushrooming

A fascinating fact about Swiss-watch trade shows—besides their timepieces—is that they are growing in number in Geneva, making it increasingly an international showcase for very high-end watches. More watch brands, primarily luxury ones, are holding small shows or events in spring at the same time as, but independent from, BaselWorld (the globe's biggest watch trade show) in Basel, Switzerland, and Salon International de la Haute Horlogerie, the well-known luxury-watch fair in Geneva. "This inflation of shows is difficult to understand," Sylvia Ritter, BaselWorld show director, told JCK. "It's not customer-friendly to force buyers and visitors to run around the country in such a short time." However, she said the parallel events "didn't really affect us, because they're in Geneva, not Basel." SIHH management has mixed feelings about the situation. "The multiplication of such in
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