Generous Jewelers Give Back to Communities Through Charity



A philanthropic program does good for your store by first doing good for the communityWhen Nancy Schuring flew to Madagascar in 2008, the trip was ­supposed to be an enjoyable excursion to see where the gems she’d sold at Devon Fine Jewelry for nearly three decades were mined. She had no idea the trip would inspire her to do much more than learn about the roots of her industry.“We toured the Institute of Gemology of Madagascar, where students come from all over the world to learn how to mine gems, but it was a beautiful oasis in the midst of incredible poverty,” Schuring recalls. “The locals couldn’t take advantage of the opportunity because they couldn’t afford the $1,500 tuition.”Seeing people begging against a backdrop of such riches moved her: “I remember driving away, looking out the back window of the car and thinking, ‘I’ll be back.’?”Upon returning to her
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out