Gemstones: Yellow Emeralds, Ethiopian Peridot, Synthetic Stones

Yellow StreakMichigan-based jeweler Patrick Coughlin recently launched a line of ­yellow beryl under a luxurious trademark: Yellow Emerald. Mined from a single source in Brazil, the Yellow Emerald is mostly clean and possesses a particularly intense yellow color. Coughlin’s interest in the golden gem was inspired by the color’s current popularity in the jewelry and fashion industries. By promoting yellow beryl this way, he is aiming to communicate a sense of value and demand to consumers. Still, Coughlin is aware some purists may consider the name misleading, given that emerald has traditionally been associated with green. Therefore, he has incorporated use of the tagline “premium golden beryl” whenever the Yellow Emerald name appears. This way, consumers and jewelers alike will understand that these attractively colored stones are part of the beryl family. As is common with yel

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