Gemstone Communication ‘Forest Green’: Is It Enough?

"Weeeellll, it's pink," says an uncertain voice at the other end of the telephone. "It's got a hint of purple. You know - bubble-gum pink!" You're trying to buy a pink tourmaline from an out-of-state dealer, but his description of color is open to interpretation - very open. Bubble-gum pink? Some bubble gum leans toward fuchsia, other bubble gum toward purple. Remember, too, that tourmaline is transparent; bubble-gum is not. So, are you and the dealer imagining the same shade? This inexact "science" of describing color has grown disturbing as colored gems become more popular and customers become more educated about them. It points to a need for the colored stone industry to communicate color more effectively and precisely, as the diamond industry does with well-established color grading sys tems. "The growth of our business depends on un derstanding and communicating color more effec

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