Gem Pricing: When the Price Is Right



Demand for ruby and sapphire remains tied to the high and low ends of the marketDemand for colored stones remains positive for the second half of 2013. But recognizing which price points are active is essential to capitalizing on the momentum. Since the 2008 recession, active price points have declined. This occurred at the same time that demand for gemstones was ­growing overseas, particularly in China. As a result, U.S. wholesale prices for many gem and gold products increased. This occurred simultaneously with a decline in household wealth for a majority of Americans. The net effect was diminished buying power for consumers. This created an unusual challenge for U.S. jewelry retailers faced with determining an adequate inventory and product mix suitable to the current conditions.While household wealth has diminished for a majority of Americans, it has risen for the top percentile of
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