Gem Pricing Report

The negative view of the economy eased in April as the Consumer Confidence Index jumped to its highest level of 2009. An increasing number of analysts feel that the market has found the bottom and will start moving up. Analysts' impression of the housing market also improved slightly in April. The jewelry industry, however, remains slow across the distribution chain. Many stores had a slow holiday season, and business has eroded since then. The lack of buying at retail has been felt down the length of the supply chain. Designers and dealers that limit business to serving retail jewelers are seeing fewer requests as retailers remain extremely cautious about buying for inventory. Successful retailers continue to employ strategies to cultivate business. These include producing popular styles in silver or silver and gold. Color substitutions have increased the popularity of many attractive

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