As the holiday season approaches, dealers are expressing cautious optimism that consumers will return to the market. No one expects sales to be strong, but consensus is that the retail jewelry market is better prepared to cater to nervous consumers. Attracting customers—still concerned about job losses, tight credit, and debt—requires a proactive strategy. Retailers continue to focus on price points, value, and service to distinguish jewelry from competing products.
The jewelry industry has evolved. Stores are providing quality products at price points that can be supported by their geographic market. Dealers also are reporting a broadening of product appeal. For awhile it seemed that unusual, collectible gems were the only consistent sellers. Today, the market is switching back to industry staples. During our October survey of colored-stone dealers, respondents were unanimous in identifying blue sapphire as outselling all colored stones this fall. Emeralds also are reportedly seeing good demand.
Dealers said they’re less willing to extend memo in the current market. Those that will are asking to participate at in-store promotional events that feature the lines.
After months of inactivity, mining in the colored-stone sector has recommenced on a fairly large scale. This is a good sign that supplies have been stable but not excessive in the distribution channels. As a result, prices for most varieties have been stable.
Diamond: 1/4 ct. round
| VS1 | VS2 | SI1 | SI2 | |
| G | $1,430 | $1,325 | $1,125 | $1,050 |
| H | $1,300 | $1,190 | $1,050 | $920 |
| I | $1,170 | $1,050 | $950 | $900 |
| J | $1,100 | $1,000 | $900 | $850 |
Diamond: 1/2 ct. round
| VS1 | VS2 | SI1 | SI2 | |
| G | $2,775 | $2,350 | $1,875 | $1,500 |
| H | $2,400 | $2,050 | $1,725 | $1,425 |
| I | $1,950 | $1,750 | $1,500 | $1,350 |
| J | $1,575 | $1,500 | $1,350 | $1,200 |
Diamond: 1 ct. round
| VS1 | VS2 | SI1 | SI2 | |
| G | $6,075 | $5,400 | $4,575 | $3,975 |
| H | $5,100 | $4,650 | $4,350 | $3,825 |
| I | $4,125 | $4,000 | $3,800 | $3,600 |
| J | $3,800 | $3,600 | $3,200 | $3,000 |
Diamond: 2 ct. round
| VS1 | VS2 | SI1 | SI2 | |
| G | $12,300 | $10,900 | $9,400 | $8,100 |
| H | $10,200 | $9,400 | $7,900 | $7,200 |
| I | $8,700 | $8,000 | $7,200 | $6,700 |
| J | $6,800 | $6,300 | $5,900 | $5,500 |
Fancy Pink Diamond: 1 ct. radiant
| VS | SI | I1 |
| $60K–$85K | $45K–$75K | $30K–$43K |
Red Spinel
| Good | Fine | |
| 2 to under 3 cts. | $200–$550 | $550–$900 |
| 3 to under 5 cts. | $300–$650 | $750–$2,500 |
Blue Sapphire
| Good | Fine | |
| 1 to under 2 cts. | $150–$425 | $425–$1,350 |
| 2 to under 3 cts. | $350–$800 | $800–$2,200 |
Akoya Pearls (by the strand)
| Fine | Extra-Fine | |
| 18-in. strands, 6 to 6.5 mm | $650–$850 | $1,000–$1,200 |
Nigerian Spessartite Garnet
| Good | Fine | |
| 1 to under 2 cts. | $75–$90 | $90–$120 |
| 2 to under 3 cts. | $90–$125 | $120–$160 |
Blue Zircon
| Good | Fine | |
| 1 to under 3 cts. | $20–$55 | $55–$90 |
| 3 to under 5 cts. | $40–$80 | $80–$175 |
Round Tahitian Black Pearls
| Good | Fine | |
| 8 to 8.5 mm | $30–$60 | $60–$120 |
| 10 to 10.5 mm | $35–$90 | $90–$150 |
Tanzanite
| Good | Fine | |
| 1 to under 2 cts. | $175–$300 | $300–$400 |
| 2 to under 5 cts. | $250–$375 | $375–$450 |
Pink Topaz
| Good | Fine | |
| 1 to under 3 cts. | $125–$350 | $350–$700 |
| 3 to under 5 cts. | $180–$425 | $425–$900 |
Prices shown represent actual wholesale memorandum prices paid by retail jewelers on a per-stone basis. All prices are per carat except for cultured pearls. No responsibility or liability is assumed for the consequences of the use of any information in this report, nor for errors or omissions. The terms Commercial, Good, Fine, and Extra-Fine are general classifications developed and used by The GemGuide. Each represents a range of individual quality grades. When they are used in conjunction with proper grading, one can accurately pinpoint a price from within the listed range. The GemGuide is published six times a year. A one-year subscription includes market reports and colored stone and diamond prices. For more information, contact Gemworld International Inc., 2640 Patriot Blvd., Suite 240, Glenview, IL 60026; (888) GEMGUIDE or (847) 657-0555, fax (847) 657-0550. U.S., Canada, $205 complete per year. Elsewhere $275 complete per year.