From the JCK archives—June 1951

New applications of color television promise to add an important attraction to the retail store. The first step toward the use of television for commercial purposes has been taken by the Jordan Marsh Co. of Boston, who will utilize more than 20 receivers throughout the store to gain store-wide attention for a featured product. The 20 screens will multiply a demonstration which is being televised in another part of the store. With the new televising process, a CBS development called Vericolor, the picture is carried from the camera to the receivers by coaxial cable. It is not inconceivable that in the near future larger jewelry stores will conduct their own style shows in their own studios, carrying the “telecast” to receivers located throughout the store…

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