From the Blogs

Are You Selling Watches Over Jewelry? At least one to two people a week come into my store asking for watches. It may be that there are not too many jewelry stores that sell watches in my area. It may be because watches serve a purpose other than just being a piece of jewelry. Being said that—I am hoping to bring in a couple watch lines. Are you selling watches over jewelry or are sales slow all around because of the time of year? What percentage of the store's sales should be attributed to watches? Have watch customers become your diamond customers? Do watches bring more men into your store? —Shanu Singh Giuliani, “Behind the Counter,” July 29, 2008 Is This Breaking a Brand Promise? At the JCK Show in Las Vegas, during the conference program, speaker Nan Piper Kochanski discussed the importance of having—and never breaking—a brand promise. One example Nan discussed a

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