From Roost to Wrist: Boucheron and MB&F’s Bird-Inspired JwlryMachine



It takes about 30 days for the average owl to hatch from an egg. This, however, is no average owl: The Jwlry­Machine—Boucheron’s haute-joaillerie take on MB&F’s Horological Machine Nº 3 (HM3)—took 14 months to create. Some 40 designers, engineers, and specialists from both companies collaborated on this $215,000 amethyst-, sapphire-, and diamond-studded watch. (They also made a pink Jwlry­Machine with rose quartz, pink tourmaline, diamonds, and pink sapphires.) “We wanted to create a piece which would not only magnify our respective competencies, but which would also make people smile,” says Maximilian Büsser, founder of MB&F, the 5-year-old Swiss brand that’s carved out a niche in avant-garde haute horlogerie (see: the HM4 Thunderbolt, fueled by Büsser’s childhood passion for model planes). Boucheron dreamed up more than 50 designs based on MB&F’s HM2
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