From Mine to Store: Chopard’s Proud Peacock

Chopard first ventured into the Animal World in 2010 in honor of its 150th anniversary, creating 150 creature-themed pieces, including a cheeky monkey pendant, a princely frog ring, antelope-horn earrings, and a goggle-eyed owl watch. But the Swiss jeweler found it simply couldn’t stop there. This diamond and gemstone Peacock ­bracelet (price on request)—designed by Chopard co-president and artistic director Caroline Gruosi-Scheufele—strutted out at Baselworld in March. “Throughout different cultures, peacock feathers represent pride, nobility, and glory,” says marketing and PR manager Prerna Balani of the bird’s artistic appeal. “Peacocks are also known as a symbol of immortality.” That makes it official: This bird is a keeper. Labor of Love The 18k white gold cuff is set with diamonds (in black, brown, gray, and white), emeralds, Paraiba tourmalines, blue sapphir

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