Free Online Tools Can Show Jewelers How Their Website Is Performing

One of the hottest topics we teach is the importance of measuring the results of your marketing efforts. This ­certainly can apply to any ­promotions you run or advertising you place—but it also applies to your website performance. Yet this is an area that many businesses neglect.The good news is it’s not hard to do. Better news: It’s free.If you don’t have Google Analytics on your website, you need to get it now. The free program provides valuable feedback on how many visitors your site is getting, where they come from, how much time they spend at the site, and what pages they view the most.Without this information, you're flying blind when it comes to improving your website and you may start doing what many business owners do—changing their site for no other reason than because they become bored with it.Ideally, your site should be a work in progress—you have to constantl

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