Four Ways Your Brand Can Thrive

During a breakout session at Unity Marketing’s 2002 Luxury Home Conference in Newark, N.J., the Stevens, Pa.-based research firm asked the following question: “As luxury today is becoming more affordable and more available, how can luxury brands respond to the challenge of maintaining their allure as luxury brands?” (Note: The premise of the question is based on Unity’s research indicating that luxury “is something that everyone can participate in, not just the wealthy or the well-to-do.”)