Four Ways to Boost Business

Retailers across the country should ask themselves two questions: "How can I increase my transaction amount?" and "How can I drive more traffic into my store?" There are a multitude of answers to these questions, and four ways to influence overall business: extended warranties, customer financing, accessories, and store events. Extended warranties or buyer protection plans are a great way to generate more revenue while protecting the customer's investment. We all know that manufacturers' warranties do not cover the most common watch repairs and focus mainly on movements. By covering or minimizing maintenance costs, buyer protection plans ease a customer's fear of buying an expensive watch. In a world of plasma televisions and high-end appliances, extended warranties are becoming commonplace. Customer financing is another great marketing tool that enables independent jewelers to compe

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