To prosper during this time of unprecedented challenges, your store must provide superior shopping experiences that lead to more sales. Don't focus only on cutting costs. Cost cutting is a prudent approach, but don't reduce your ability to create value for your customers. Consider reallocating resources to create more customer value. View every service as a value-added marketing service. Key point: Your business potential will decline in some areas and be available to grow in others. Distinguish between new opportunities for growing the business and existing market approaches that have too many barriers. Here are four approaches to help you maximize sales and enhance business performance. Call in the “A” team. Reassigning store hours for sales associates is always a requirement of a responsible management team. In this economy it means more acutely scrutinizing not only hours wor