Forty-eighth Street between Fifth and Madison Avenues in New York is now officially known as William Goldberg Way.

The street, where Goldberg had long kept his office, was named after the charismatic former Diamond Dealers Club president in a ceremony attended by Sen. Charles Schumer.

“Willie Goldberg was a giant of a man,” Schumer said. “I remember the first time I met him. I immediately could see he was a special person. He looked different, he talked different, he asked me a million different questions. You immediately bonded with Willie Goldberg. He was filled with passion, and he didn’t take any guff from anyone. And he is as alive today as the day he was taken from us.”

In remarks later, daughter Eve Goldberg-Volkmar, who works at her father’s company, noted that “once you met my father, you never forgot him.”