For the Earth’s Sake

Back in September, the JCK editorial staff began discussing the concept of a “green” issue; i.e., one devoted to environmental concerns in the jewelry industry. Getting it right took some debate. JCK has covered environmental issues in the past, but mainly in terms of manufacturing practices, not in the broader scope of mining and preservation of the earth. Both, however, are critically important to the future of our industry and the future of the planet. Green is the buzzword du jour, creating temptation for marketers to greenwash existing products or introduce new ones that seem environmentally benign but do more harm than good. Meanwhile, consumers may be tempted to replace appliances with energy-efficient models before the old ones are worn out, creating unnecessary landfill without negating the environmental impact from manufacturing their current appliances. Better to let o
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