For Many Retail Jewelers, It’s a Mall World After All
Reports of the death of the suburban shopping center have been greatly exaggerated.For 15 years, the West Ridge Mall in Topeka, Kan., was very good to Briman’s Leading Jewelers. But in the past decade, co-owner Rob Briman could sense a change.“As the 2000s began, business started declining,” he says. “2007 and 2008 were awful years for us in the mall.”Eventually, Briman shut that store and focused on his main location downtown. Looking back, he blames the shopping center’s attempts to lure a younger demographic.“It is mostly targeted toward the 15- to 20-year-old customer,” he
This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).
A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust
