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A well-known design name is reentering the U.S. watch market, thanks to SWI Group, an energetic watch supplier targeting retail jewelers that's led by three brothers. How energetic? In the past 18 months, Swiss Watch International has introduced four upscale brands—Swiss-made or with Swiss parts—and may add a fifth sometime this year. SWI was started in 1995 by Eli Ben-Shmuel, who came to the United States a quarter century ago. He's the former owner of Big Ben Corp., which he sold to Jan Bell Marketing in 1990, and is now chairman emeritus of SWI, which is run by his sons Izac, 33, and Lior, 30, co–chief executives of the company, and Shlomi, 27. Under their lead, SWI has been named to Inc. magazine's list of the fastest-growing privately held companies several times since 2001. It also has been cited by the South Florida Business Journal and the Greater Miami Chamber of Commerc
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