Five to Follow on Twitter

Now that you know that Twitter is a way to introduce your store brand to other Twitter users, you may want to follow some jewelry-specific folks who really "get it." The jewelry companies discussed below understand how to use Twitter—they talk to followers about personal as well as professional details to get them interested in their brands. Just as you wouldn't walk into a party and start selling everyone you meet, don't go on Twitter and start haphazardly broadcasting your services and sales. The point of social media is to talk to and interact with followers, not just advertise your brand. Wendy Culpepper is a New York-based jewelry designer with two Twitter accounts, @WendyCulpepper and @WCulpepper. Wendy shares details about making jewelry and hanging out with friends, and relates anecdotes about meeting with photographers. You see some of her personal lif

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