Fischer Diamonds Inc. has launched a marketing and advertising campaign called “It’s All About You,” which promotes the company to retailers as the foremost manufacturer and importer of loose diamonds without a brand name attached.

According to the company, its new campaign incorporates a minimalist creative advertising package that targets retailers interested in branding the name of their store.

Highlights of the program will be introduced through an eight-panel, black-and-white brochure followed by print ads.

For additional information about the program, call (507) 285-3245.