Finally: The Next Tennis Bracelet

Few events have profoundly affected the jewelry industry as much as the day tennis star Chris Evert dropped her diamond bracelet in front of thousands of spectators and millions of television viewers. Because of one bad clasp, the classic diamond line bracelet, newly nicknamed a “tennis bracelet,” suddenly topped Everywoman’s jewelry wish list. Almost two decades later, the search for another product with that kind of instantaneous, universal appeal remains the jewelry industry’s Holy Grail. Passing fads, like hoop earring charms or “Y” necklaces, each engendered hopeful speculation that this might finally be The Next Tennis Bracelet (TNTB). Alas, none was, and each faded quietly after a brief spate of popularity. The diamond solitaire necklace perhaps has come closer than anything to rivaling the tennis bracelet’s iconic status, but there’s a critical difference. Accor

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