Ferro Tales: Talking Estate and Custom Work With a Vermont Jeweler

Bryan Ferro Ferro Estate & Custom Jewelers Stowe, Vt. Co-owner ferrojewelers.com What makes your store competitive with other jewelry stores in your area? Our focus is distinct. We do estate and high-end custom jewelry. We also do restorations of heirloom pieces and repairs. And we don’t really aspire to be like other jewelry stores; we don’t want to carry lines you can get in any major city. We want to promote our own Ferro brand. A lot of stores in our vicinity are crafty or carry lines that everyone has. We go for distinct pieces—no two pieces are really the same. My wife, Stephanie, co-owns the company with me, and my father, Nicholas, owns and runs our other location [in Woodstock, Vt.]. Stephanie worked for 20 years at Sotheby’s, and there are a lot of synergies between what she’s done and estate jewelry. We have a lot of expertise. What has been your

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