Dino and Angelo Takos just want to make you cry—with happinessNo splashy billboard or glossy magazine ad leads you to Angelo Takos’ shop in Laguna Niguel, Calif. The father-and-son–run Jewelry by Angelo relies solely on word-of-mouth to drive business. And it’s that intimate, family feel that keeps customers coming back, says Dino Takos, Angelo’s son, who joined the business full time in 2005.Angelo started the business 30 years ago as the next step in a career that began as a 13-year-old jeweler’s apprentice in Greece and continued working for various businesses after he immigrated to Canada and then California. When Dino came on board, his father gave him one rule: that he bring something special to the store. So Dino went to the GIA to get his Graduate Gemologist degree. “I realized I’m actually pretty good at this,” Dino says of jewelry retail. And it’s a good thi