Ascent of a Brand Nina Ricci, a name associated with L’Air du Temps, billed as one of the world’s most romantic fragrances, has a new line of fine South Seas pearl jewelry. The line is produced under license by Asialuxe, Hong Kong. Announced in Basel, the jewelry introduction coincides with the 50th anniversary of the fragrance and reflects a theme similar to that of the perfume’s logo, internationally known by its crystal doves. According to Philippe Vasseur and Bernard Alphonso – principals of Asialuxe and experienced professionals in the marketing and sale of luxury products – the new line is aimed at duty-free shops, fine jewelers, and better department stores with prices in the upper-middle end of the scale. “Our goal is to make a luxury brand of jewelry that reflects the image of the designer and is affordable without sacrificing quality,” explains Alphonso. Acc

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