Fashionable Watches Seek Jewelers for New Relationships

Some well-known watch brands are making big changes in the business they do with U.S. jewelers. Swatch Watch, one of the world's most popular brands, has pulled out of jewelry stores. Meanwhile, other brands—including popular fashion names—now want jewelers as primary retailers of their Swiss-made watches. They're making product and operational changes, even adding jewelry, to boost business with jewelers who, several say, "really know" how to sell watches. Such news is important to independent jewelers, 86% of whom sell watches. Most, according to JCK's monthly poll of U.S. jewelers, do 10% or more of their annual business in timepieces retailing for $100 to $500. Here's an overview of what several brands are doing: Boss Hugo Boss, a well-known fashion name whose watches are distributed by Helvetia Time, this year is "definitely concentrating on jewelers," says Mic

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