Fashion Faux Pas

Gemology and technology trump style in VegasWhile I spent most of JCK Las Vegas working at the Honora booth, I had two opportunities to get away: I stepped in at the last minute to moderate a panel on social media, and a little later I was invited to join a lively discussion on how retailers can use fashion to leverage their businesses. Both were informative and enjoyable, but there was one notable difference—the social media session was standing room only, while fashion was nearly empty. I understand that social media is the “it” topic of the moment, but I was surprised and a touch disheartened to see fashion overlooked. At first, I feared it was simply a matter of scheduling, but after a few discussions with others who had sessions on the topic, it seems all the fashion panels were equally poorly attended. Gemology and technology were important in the minds of many retailers, whi

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