Fashion Facets

Sterling Silver: Y Not? Now that the angst-ridden Generation “X” is more or less grown up, marketers are eyeing the Generation “Y” crowd, especially those in the 12-to-19 age bracket. There are 31 million of these savvy, cyber-driven teenage trendsetters and spenders. Their economic clout and influence are unlike any prior generation’s—even their parents’, the notorious Baby Boom generation. Last year alone, teenagers spent a whopping $141 billion, reports Teenage Research Unlimited of Northbrook, Ill. “Individuality is No. 1 for kids today,” says Hayley Hill, fashion director of Teen People magazine. “They express themselves through accessories and fashion.” Gina La Morte, marketing director of teen-oriented fashion retailer Screeem, says, “It’s all about mixing different trends together and putting your own spin on things.” Accessories, she says, help te

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