Fashion Facets

Sterling Silver: Y Not? Now that the angst-ridden Generation “X” is more or less grown up, marketers are eyeing the Generation “Y” crowd, especially those in the 12-to-19 age bracket. There are 31 million of these savvy, cyber-driven teenage trendsetters and spenders. Their economic clout and influence are unlike any prior generation’s—even their parents’, the notorious Baby Boom generation. Last year alone, teenagers spent a whopping $141 billion, reports Teenage Research Unlimited of Northbrook, Ill. “Individuality is No. 1 for kids today,” says Hayley Hill, fashion director of Teen People magazine. “They express themselves through accessories and fashion.” Gina La Morte, marketing director of teen-oriented fashion retailer Screeem, says, “It’s all about mixing different trends together and putting your own spin on things.” Accessories, she says, help te
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out