Fashion Crossover

While the likes of David Yurman, Scott Kay, and Henry Dunay may be instantly recognized superstars within the industry (and among designer-jewelry aficionados), they pale in comparison to their fashion designer counterparts. Recognizing both this lack of consumer consciousness and the fundamental link between fashion and fine jewelry, Oroarezzo, a Tuscany-based Italian jewelry group, sponsored this year's Oro d'Autore project. The project, which brought together 30 leading international fashion designers and top Italian jewelry manufacturers, led to the creation of one-of-a-kind jewels with a fashion flair. The objective is to give jewelry design a fresh approach—fashion designers focus on design itself rather than manufacturing techniques. As a result, explains an Oroarezzo spokesperson, the project serves as a laboratory wherein different techniques and methods in jewelry design ca
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