Facts of Love: The Results of The Knot’s 2017 Jewelry & Engagement Study



of brides wore fine jewelry


wore costume on their wedding day

The top 3 styles chosen by brides:

69% earrings / 38% hair jewelry or headband / 37% bracelets


Average spend on jewelry for the bride (freshwater pearl hinged cuff, $375, Bounkit)


Average amount groom spent to complete his look, with cufflinks (27%) and watches (22%) accounting for the largest shares (Retro Classic cabochon cufflinks in silver with black onyx, $490, Tacori)


Average spend on jewelry per bridesmaid, with earrings (59%) accounting for largest share (Mediterranean drop earrings in silver with diamond accents, $125, Gabriel & Co.)


Average spend on jewelry per groomsman, with cufflinks (45%) accounting for largest share (Pac Man cufflinks in enamel, $125, Paul Smith)


of brides have given their spouse/partner a watch at some point


Average amount bride spent on groom, with watches (64%) as most popular choice (The Runwell 47 mm in black leather and stainless steel, $550, Shinola



He said: “[I’d like] a cheat sheet of all the terms jewelers use—especially for the anatomy of the ring/diamond. In addition to terms, a quick reference guide for the scales of all the C’s.”


of brides prefer to have a different shape of stone than the traditional round (custom engagement ring with marquise diamond, price on request, Malakan Diamond)


of brides relied on Pinterest for ring research and/or inspiration


of brides began researching rings before they were engaged (compared with 78%
of luxury brides*). 
Luxury brides are more likely to look to luxury-brand ads for inspiration: 42% vs. 31% of all brides.
* Luxury brides and grooms are defined as those who spent spent $8,000 or more on an engagement ring.

55% of brides—but only 17% of grooms—would rather have a smaller, better-quality diamond than a larger stone of lesser quality

83% of brides + 90% of luxury brides

will recommend the engagement ring retailer to friends and family


of brides received a new custom-designed ring, vs. 60% of luxury brides (custom ring in 18k white gold with diamonds, $4,800 [without center stone], Sofia Kaman)

62% of brides favor a clear diamond center stone with side stones and/or accents
(vs. 68% of luxury brides)

The majority of grooms (75%) spend 1 to 7 months planning the proposal


Average spend on insuring the ring

A majority of brides (65%) still prefer the look of a white gold or platinum setting, but rose and yellow gold are both on the rise—11% and 9%, respectively (ring in 18k yellow gold with 3.76 ct. emerald-cut diamond, $62,000, Rahaminov)

She said: “I received horrible service when trying to get my ring resized. They frequently missed my calls and did not return them. They told me the ring would be completed on a certain date and then it ended up taking twice as long.”




of brides and grooms said friends/family were most influential in choosing a local retailer. Ability to customize the ring was a close second. (One-of-a-kind custom Helen perma-stacked ring in 18k rose gold and platinum with customer’s own heirloom diamonds, Wendy Brandes)

52% vs. 48%

When selecting the retailer, grooms had more input than brides

45% of grooms purchased from a local/independent jeweler (compared with 60% of luxury grooms)

of grooms purchased the ring online (up from 10% in 2011). Their rationale? Better pricing and convenience. Etsy, Blue Nile, and James Allen are the top 3 online retailers, while Blue Nile, with 40%, is the No. 1 retailer for luxury grooms.

The top 3 national chains (accounting for 56% of purchases from national retailers) are Kay Jewelers, Zales, and Jared. 24% of luxury grooms who purchased at a national chain patronized Robbins Brothers, while 12% chose Tiffany & Co. (down from 35% in 2015).

$8,627 and 1.8 cts.

Average spend and average total carat weight for engagement rings purchased at local/independent jewelers (Laurel Asscher-cut diamond halo engagement ring with 1.64 cts. t.w. diamonds in 18k rose gold, $8,820, VRAM)

$4,681 and 1.5 cts.

Average spend and average total carat weight for engagement rings purchased at national/regional chains (Vera Wang LOVE 1.5 cts. t.w. diamonds 14k white gold ring, $4,699.99, Jared the Galleria of Jewelry)



She said: “[The retailer] made us an incredibly high-quality…ring within our budget. He worked around our schedules, made the design specifically for me, and said I could change whatever I wanted whenever I wanted. He even told us the profit he was making.”

$1,223: Average spend on bride’s wedding band, vs. $1,933 for luxury brides (Angelique band with 0.07 ct. t.w. diamonds in 18k yellow gold, $1,990, Kirk Kara)

$619: Average spend on groom’s wedding band, vs. $1,167 for luxury grooms (ring in sterling silver with 0.024 ct. t.w. black diamonds and line detail, $1,100, Todd Reed)

47% of grooms agree it’s important that the diamond be GIA certified (vs. 71% of luxury grooms)

42% of brides and 41% of grooms would pay more for ethically sourced stones

Among the 11% of brides who favor precious stones other than diamond, the top 3 are:

10% moissanite / 14% morganite / 20% sapphire (7.41 ct. sapphire and diamond ring in platinum, $59,467, Joshua J. Fine Jewelry)

Among grooms who considered lab-grown diamonds:

55% said it’s because the gems are conflict-free/ 49% said it’s because the stones
are a better value / 38% said it’s because they’re better for the environment (18k rose gold ring with 2 cts. t.w. lab-grown diamonds, $9,950, 18k white gold band with 0.5 ct. t.w. lab-grown diamonds, $999, Lovemonster by ALTR Created Diamonds)

90% of couples purchased nonmatching wedding bands

60% of couples purchased their bands together at the same retailer

66% of couples purchased their bands at the same retailer as their engagement ring

24% of couples purchased a band that matched the engagement ring (Bohème Lava diamond band and ring in 18k white gold, $1,499–$1,899 [without center stone], Just Jules/Martin Flyer)

25% of grooms considered purchasing lab-grown diamonds for the center stone of an engagement ring (up from 16% in 2015)


His average spend on the ring, compared with $5,095 in 2011. Luxury grooms spent an average of $14,897(Caroline ring with 1.76 cts. t.w. diamonds in platinum, $14,800, Single Stone)

52% of brides still opt for round diamonds, while princess cuts are suffering the steepest declines (14% in 2017 vs. 30% in 2011). Oval and cushion cuts are on the rise. (Pavé cathedral split-shank 1.22 cts. t.w. diamond ring in platinum, price on request, Forevermark by A. Link)

Tungsten (29%) is the most popular metal for grooms

He said: “[The retailer] was very patient…allowing her to try on every ring she wanted. His knowledge of each ring and its capabilities for customizing were crucial.”

Log Out

Are you sure you want to log out?

CancelLog out