Experts Offer Top 10 Diamond Selling Tips

JCK asked 10 leading industry experts the following critical question: What is the single most important tip you can offer jewelry salespeople for selling diamonds at retail? Those who were queried included highly regarded current and former retailers, manufacturers, sales trainers, business consultants and executives from major trade organizations – all with decades of experience selling diamonds and training sales associates.While each expert had their own unique perspective on the question, several universal themes emerged from their answers. One common tip was to focus sales presentations on the romance, beauty and benefits of diamonds, with less emphasis on price and technical features. Another often-mentioned tip was to get to know customers better and make a personal connection with them through friendliness and asking them questions designed to uncover their needs. Still anothe
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