Expand Your Mind to Expand Your Business

It's almost the time of year for top 10 lists and articles on New Year's resolutions to begin appearing, so I've combined those two notions to create a reading list that will, I hope, open new paths and stimulate you to rethink your approach to the jewelry business. Or, as industry analyst Ken Gassman is fond of saying, “Are you in the jewelry business or the business of jewelry?” Recently I met with a bright young director of an Indian jewelry manufacturing company and was struck by what he was reading to help him understand his competitors' actions and blaze his own trail in the business world. It was The Art of War, by Sun Tzu, written over 2,400 years ago. If you substitute marketing and sales for war, and competitor for enemy, you have a time-tested treatise on conducting a progressive and successful retail jewelry business. If you read nothing else on my list, read this boo
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