The jewelry business is in the midst of a paradigm shift. The old paradigm is gone, and the transition to a new one is still in progress. So, where does that leave you? In the immortal words of Buckaroo Banzai, "No matter where you go, there you are!" To succeed in today's hypercompetitive, e-commerce-enabled, flat-earth business environment, you have to constantly reinvent yourself. You must take initiative, not simply react to circumstances. You need to turn challenges into opportunities. Designers and manufacturers can do more than create variations of earrings, necklaces, bracelets, and rings. They can use their skills to enhance everyday items and create bejeweled objets d'art. Let imaginations run wild. If it can be engraved, etched, enameled, gilded, or embedded with gemstones, let's do it. The era of excess for excess's sake is over, s