Exclusively Diamonds

It wasn’t the usual tailgating party. For starters, the line was mostly women. Instead of beer and burgers in the afternoon, it was coffee and mimosas in the morning. The crowd wasn’t looking forward to a kickoff or a concert—they were waiting in line for the start of Pearls Day Out, a promotion at Mankato, Minn., jewelry store Exclusively Diamonds. “The parking lot was absolutely full,” Exclusively Diamonds president Sarah Person says. “It was 9:30 in the morning, and we were drinking champagne and having a ball.” The first 100 customers through the door received a free gift, and, once inside, a pearl supplier showed numerous items of pearl jewelry for women to choose from. Person says the day was “all women, all day long—just celebrating.” Pearls Day Out took place two years ago, but Exclusively Diamonds began hosting events in the name of jewelry several year
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