Everyone Old Is Young Again

Retailers may scoff at new jewelry trends, because the stars who initiate them are generations younger than the average fine jewelry consumer. Traditionally, a 50-year-old woman had so-called mature and conservative taste. The 21st century, however, is breaking those fashion rules, as women ignore the candles on their birthday cakes and pay attention to fashions that make them look and feel young. Women's Wear Daily recently reported that women of all ages are looking for modern, updated styles that, historically, would have been targeted almost exclusively to junior buyers. According to the Lifestyle Monitor by Cotton Incorporated, nearly half of women in a recent survey thought that keeping an updated wardrobe was important. Specialty stores like BCBG, Victoria's Secret, and Banana Republic have harnessed the fountain-of-youth trend. Walking through any outlet of these chains reveals

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